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Based in Los Angeles, California, Mistress is a full-service creative agency that applies the rigorous thinking behind traditional brand building to the pace and demands of modern media culture.

From integrated brand campaigns, world record-setting activations, social movements, influencer campaigns, earned media stunts, to media buying and planning, and more, Mistress has come to live at the intersection of brand, social, and media.

With deep category experience in food and beverage, alcohol, sports, entertainment, and consumer tech, Mistress seeks to invigorate brands, the marketers that work on them, and the consumers that experience them.

In 2018, Mistress won it’s third Ad Age Small Agency of the Year award in eight years, two years after winning PromaxDBA’s 2016 North American Agency of the Year. The agency has also been awarded at Cannes, One Show, Shortys, Clios, LIA, D&AD, Andy, A-List Hollywood, and the Game Marketing Summit, and others.

Wikipedia
 
Ad Agency of the year award

Mistress exists to face the fundamental unmet need of advertisers.

Our philosophy grounds us to the needs of our clients. Brands need a partner willing to adapt to everchanging realities—to build solutions to the problems that other agencies are unwilling or unable to take on. The beauty and challenge of our approach is that as the industry’s fundamental needs change over time, our capabilities do so as well.

In 2009, it was embracing projects in a world of long-term agency commitments, then it was applying traditional brand rigor to social. Today, it’s delivering results at speed.

 

We Build Brands In
Modern Media Culture.

“Media Culture” is a term used to define 20th century western civilization, as influenced by the invention of mass media.

When we started we were a creative ad agency. Time and the requirements of our industry have evolved us into a modern media agency. Because ad agencies were built and structured based on how the world used to be – not how the world is.

At Mistress, you need a TV spot? No problem. You need a show concept for Snapchat or a live-streamed event? We do that too. How about a million followers, a million likes or a million views? Our team excels in getting you there. Want to convert those fans into business results? That’s what we do.

Because what brands need today far exceeds creative concepts or independently developed media plans.

In today’s modern media culture, brands will either learn to thrive or they will die.

 

What Brands Require To Thrive.
Not Just Survive.

Brand Strategy
 
Building a brand takes discipline and insight, even more so in today’s digital culture. Mistress knows how to find audience insights, a market opening, or a positioning opportunity against old-school players or new tech start-ups. We then translate those findings into a plan that manifests a brand’s purpose to win within a hyper-competitive marketplace.

 

 

 

Content Strategy
 
There is no such thing as a “one size fits all” content playbook. For example, how will you create this content? What form will it take? Should you partner with a platform? Which ones? How will it roll out? YouTube versus Facebook versus your own site?

We specialize in understanding the strengths of each platform and partner, and in creating content that maximizes opportunities across video, mobile, apps, social and more.

 

 
Connections Planning
To move results, media must move hearts and minds but be grounded in numeric discipline. With “whole-brain” media thinking on tap, we plan and implement across channels, from influencers to social, from TV to radio, live events and more. Breakthroughs happen when there are no walls—between media, strategy, creative, or production—and interesting ideas can become exceptional ones when we elevate and refine with cycles across disciplines. A natural inclination towards nerdiness helps as well.

Content & Storytelling
 
Our internationally-awarded creative department crafts stories from brand positioning, brand truth and audience insight. The work is executed and built for today’s media landscape and digital platforms: TV, live activations, skippable preroll, Snapchat stories, muted autoplay, short-form Instagram originals and multi-part branded content documentaries. We deliver entertainment, information, and emotion-based content that gets viewed – and shared.

 

 

 

Audience Development
 
Brands used to wield the power of push and beat consumers into submission but those days are gone. Today, brands need to work more like media entities and pull consumers in, keep them, and ultimately help them help you. That’s why at Mistress we have combined the worlds of connections planning, media buying and community management into one team. This unit focuses on developing a brand’s audience by setting rigorous KPIs and then strategizing how to convert that into desired business results.

Mistress Leadership
  • Christian Jacobsen

    Strategy Partner

    Christian Jacobsen Partner Advertising Agency
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    Christian Jacobsen

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    Strategy Partner

    Native New Yorker Christian Jacobsen is a creative strategist who spent his time before Mistress transforming niche energy drink Red Bull into a mainstream megabrand and creating the most successful new product launch in American Express history, Amex Blue. As head strategist, Christian touches all of Mistress’s clients on a daily basis. With an eye on the future, he also drives both brands and clients into lucrative white-space opportunities by running workshops, new-product think-tanks and brand audits.

  • Kristin Busk

    Director, Social Media

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    Kristin Busk

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    Director, Social Media

    Kristin Busk, known as KB, has over eight years of digital experience with a focus on Music, Entertainment and Brands of every shape, size and caliber. If it lives online, she can attack it with analytical thinking and genuine drive. KB has worked across all digital tiers, running highly engaged social media platforms for the first season of The X Factor USA, as well as launching worldwide tours and album releases for top 10 artists like Pitbull, The Weeknd, Black Sabbath and Pearl Jam. KB has worked with brands like American Express and Pepsi to execute authentic and seamless influencer campaigns, forming longterm brand relationships and repeat business opportunities. Most recently, KB executed content creation for brands such as Samsung, Taco Bell, Audi and The Billboard Music Awards.

  • Blake E. Marquis

    Creative Partner

    Mistress Agency Partner Blake Marquis
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    Blake E. Marquis

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    Creative Partner

    Creative Partner Blake E. Marquis’ work permeates the company’s aesthetic, from its internationally awarded campaigns and projects to Mistress’s 404 page, seriously. You can also listen to him on the agencies podcast, Kiss&Tell which he explores current trends and modern media culture. Prior to Mistress, Blake worked with Shepard Fairey at Studio Number-One and clothing brand Obey. His art and design have been exhibited worldwide, while his fonts are bestsellers at Youworkforthem foundry. When he isn’t at Mistress you can find him at Otis College of Art and Design where he teaches Interactive Branding, Content Production and Art Direction.

  • Tim Cyrol

    Director, Human Resources

    Tim Cyrol Mistress Advertising Agency HR Director
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    Tim Cyrol

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    Director, Human Resources

    Tim Cyrol has spent more than half his Human Resources career within the entertainment field, but recently made the jump into agency life with Mistress at the start of 2015. Tim subscribes to the HR philosophy of “how” versus “no,” and believes all challenges can be resolved over a solid glass of pinot. Maybe two.

  • Maggie Cadigan

    Brand Director

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    Maggie Cadigan

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    Brand Director

    A true Bostonian, Maggie Cadigan is a quick-witted, go-getter senior brand manager with more than six years of experience in marketing for leading brands like Google, Acura and Zipcar. When she’s not guiding teams and working closely to better brands at Mistress, Maggie enjoys rooting for all of her winning sports teams, mastering the art of folding fitted sheets and running her way through Los Angeles…literally.

  • Amir Haque

    Business Strategy Partner

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    Amir Haque

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    Business Strategy Partner

    Amir Haque was CEO and owner of Supermoon and brought 14 years experience with the agency prior to merging with Mistress in 2017 and becoming a partner. A classically trained business strategist from BCG, electrical engineer, and aspiring futurist, Amir brings an uncommon business, media, technology, and results focus to Mistress. He has helped brands like TripAdvisor, The Honest Company, GoFundMe, Ancestry, and City National Bank craft their brand strategy and realize their advertising performance goals.

  • Todd Lombardo

    Head of Digital and Social

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    Todd Lombardo

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    Head of Digital and Social

    Todd’s southern California heart is by way of Manhattan, where he began his career in ad agencies Lowe, Deutsch, and J. Walter Thompson on brands Mercedes-Benz, IKEA, Snapple, Verizon, and Novartis, among others, before spending a few years in Silicon Valley.

    Early on, Todd shifted his focus to digital media, understanding that the Internet would forever change how people get informed, be entertained, connect with one another – and interact with brands.

    When wifi doesn’t work, Todd is a Crossfitter, a writer, and future bestselling novelist.

  • Mike Toofer

    Director, New Business

    Mike Toofer
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    Mike Toofer

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    Director, New Business

    As Mistress’s Director of New Business, Mike is responsible for all aspects of client acquisition, including agency marketing and PR. Prior to this, Mike was a Mistress Account Director, where he led accounts and strategy for some of our most dynamic clients. His accomplishments include improving Jägermeister’s brand perception, increasing SOL REPUBLIC’s awareness by 300% and pushing sales of Campari’s Aperol brand into double digits. Prior to Mistress, Mike was at GE, where he helped build its consumer finance brand, GE Money. Mike is a native of Los Angeles and received his MBA from the UCLA Anderson School of Management. More importantly, Mike enjoys playing beach volleyball and drinking fine tequila, but not at the same time.

  • Lixaida Lorenzo

    Creative Director

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    Lixaida Lorenzo

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    Creative Director

    Lixaida Lorenzo started her career 14 years ago at JWT San Juan where she started as an intern and through blood, sweat and tears worked her way up until becoming the Creative Director. She was a key member of the team that turned the JWT San Juan office into one of the top offices of the JWT network.

    Throughout her advertising journey she has developed creative solutions for local and global brands such as Gatorade, Cadbury, Heineken, Kraft, Ford, Nestlé, Unilever and AT&T. Her work has been recognized by prestigious advertising festivals such as Cannes, Clio, One Show, Communication Arts, Ad Age and the London International Festival. This year she is judging the Clio Awards.

  • Allison Barnes

    Director, Media

    Allison Barnes Director of Media
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    Allison Barnes

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    Director, Media

    Allison leads our media department, bringing over 20 years of media strategy and execution experience to the table. And, as her two Effies attest, a strong commitment to ROI. Her media solutions have broken through the clutter and authentically connected with customers for a variety of brands, including Kraft, Delta Faucets, Concur, Supercuts, GoFundMe.com and Hotwire.com. When not engrossed in her client’s media challenges, she can be found harvesting tomatoes from her balcony while blissfully planning her next remote vacation.

  • Damien Eley

    Creative Partner

    Damien Eley Partner Creative
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    Damien Eley

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    Creative Partner

    Internationally awarded creative director Damien Eley has spent the last 17 years working between Sydney, New York, London and Los Angeles. Along the way, he has created everything from traditional, integrated advertising campaigns to world-breaking records, global brand re-inventions, TV series and musicals.

    He’s judged, tutored, lectured and presented in the above-mentioned continents.

  • Scott Harris

    Creative Partner

    Scott Harris
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    Scott Harris

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    Creative Partner

    Scott Harris is an internationally awarded creative director and co-founder of Mistress in Los Angeles and Mistress.tech in Hamburg. Scott has spent the last 12 years working between New York, London and Los Angeles, and has created global experiential campaigns for Hot Wheels, a TV series for Red Bull and the world’s first ever musical for a brand, Unilever.

  • Sam Farfsing

    Director, Design

    Advertising Senior Designer Sam Farfsing
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    Sam Farfsing

    Director, Design

    Native Angeleno Samuel Farfsing left NYC to follow his hometown’s irresistible calling–they call it the “best coast” for a reason, amirite? Samuel has sharpened his design and art direction chops working for Ogilvy & Mather’s Brand Integration Group “B.I.G” and as Design Director at The Brand Union NYC for clients like Pernod Ricard, Coca-Cola, Sprite and The Absolut Vodka Group. When he’s not on the westside with his Mistress family, you can find him cruising on the 110 freeway, listening to K-DAY (or NPR)… or south of the border, venturing in one of the 31 states of México.

  • Iman Forde

    Director, Project Management

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    Iman Forde

    LinkedIn

    Director, Project Management

    Iman is a culture fanatic, nail art enthusiast, occasional French person and advertising employee with six years of marketing experience, both on the agency and client side. Apart from managing creatives at Mistress, Iman enjoys exploring LA restaurants, fitting her Fiat in tiny parking spaces and growing her sneaker collection.


Current Affairs

Past Affairs

Awards, Yes.
Hot Wheels Stunt Award Agency London International Advertising Agency Gold Award
Animated Gif of Advertising Cannes Lions Gold Cannes Lions Advertising Agency Award
Animated Gif of CLEO Award CLEO Award for Santa Monica Agency Mistress
Animated Gif of One Show Entertainment spinning The One Show entertainment Award for Ad Agency
Animated Gif of DNAD award spinning DN AND D Advertising Award for Southern California Ad Agency
Ad Agency Award animated gif spinning The A-List Award for Santa Monica Based Ad Agency