Paddy Power Betfair, the global sports betting and gaming leader, has tapped Mistress to help develop its US market entry approach related to the Supreme Court’s recent groundbreaking reversal of the 26-year federal ban on sports betting.

From brand strategy and messaging, to creative approach, Mistress is excited for the partnership and by the opportunity to leverage its expertise to help Betfair extend its commanding global sports betting presence into the US market.

Learn more about Betfair, here.

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