Salsa As It Should Be is the newest campaign for Campbell-Fresh’s Garden Fresh Gourmet Salsa. The campaign humorously plays on the typically dry fine print seen in ads to explain why GFG Salsa is the only kind of salsa worth enjoying – from their hand-cut ingredients to mixing the salsa in small batches.

The design was meant to feel as human and hand-made as the product which pushed against the heavy production and stylized feel of the competition. The tone of voice, inspired by the brand’s small town origin, was crafted to feel relatable and quirky, celebrating the unique aspects of GFG Salsa’s humble story, great product and unique process.


POP salsa c-fresh
c fresh salsa advertising
c fresh salsa advertising
Campbell's fresh salsa ad campaign

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