Marketing alcoholic beverages is one of the most complicated categories to navigate for both marketers and agencies. Brands must consider not just competitive pressures, but changing consumer drinking trends and strict state and federal regulations: What’s the occasion? Do we have a “bar defense?” What’s the signature cocktail? Do we focus on-premise or off? How do we activate? Do we need value-added promos? Are we LDA/DISCUS compliant?
Mistress understands that the solution to all this category complexity is often strategic focus combined with creative simplicity. Years of experience with Miller, Campari, Mast-Jägermeister, and Brown-Forman has allowed us to pioneer marketing trends where others couldn’t, such as launching the first spirit brand on Pinterest and developing DISCUS-friendly (and effective) influencer programs.
Interested in beverage trends? Check us out on Instagram (@mistress.sips) to stay up to date on the latest industry buzz.