Entertainment

Unlike many in Los Angeles, Mistress is not an “entertainment agency” but in 2016 she did best all the Hollywood agencies to be awarded by PromaxBDA as North American Agency of the Year. We’ve done that by applying our traditional brand building discipline to help networks build their originals into equities via disruptive digital and social plans and tactics. Our results are measured not in beautiful content, but by three important business factors:


  • Overall viewership, as measured by Nielsen
  • OTT and VOD downloads
  • Social media chatter

By focusing on the metrics above, Mistress has scored big wins for clients including Netflix, VH1 and AT&T/DirecTV.

In addition to originals marketing, Mistress develops strategies and content for the network brands themselves to ensure they remain as relevant and meaningful as the content that they provide. Brand clients include IMAX, AT&T/DirecTV and TNT.

 
  • Branding
  • Integrated Creative Campaigns
  • Social Media Campaigns & Management
  • PR & Launch Stunts (digital/social/analog)
  • Experiential
  • Influencer Marketing
  • Audience Building
  • Key Art
  • On-Air Promotions
 

Featured Work

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Clients


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