Mistress has been hired as iFLY’s lead creative agency after winning a competitive pitch. Known for disruptive thinking, a data-driven approach, and its integrated capabilities, Mistress has been tasked with driving iFLY’s brand strategy through strategic leadership, brand marketing, creative development, and communications planning.
Not only is the plan to continue building the legitimacy of indoor skydiving as a competitive sport, Mistress is leveraging its background in the action sports sector to build an online and real-life community around the iFLY brand. The company has significant plans for growth, and has tapped Mistress to support its expansion by driving awareness through a cohesive brand image. Using a mix of social, digital, OOH, and paid media, Mistress will be activating in key markets nationwide to both increase first flights and entice repeat flyers to develop their skills.
iFLY, the pioneer and leader in the category of indoor flying, has flown more than nine million people in a dozen countries, and at sea, since launching the modern vertical wind tunnel industry in 1998.
Read more in Agency Spy.
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