The “Layton” mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big… or, rather, something small.

In its newest ad, Mistress created an adorably sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just 3 weeks.

The spot has been released globally in over 10 languages, with placements both on television and online.

The spot lands amidst a broader social media campaign in which Mistress has reignited fans’ passions about the series leading up to the game’s release.

Lady Layton launches 30 second spot promoting new app


Get The Mistress Newsletter


bell ring animation mistress agency contact mistress agency about social strategy

Get In Touch

   
 
loading animation