The “Layton” mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big… or, rather, something small.
In its newest ad, Mistress created an adorably sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just 3 weeks.
The spot has been released globally in over 10 languages, with placements both on television and online.
The spot lands amidst a broader social media campaign in which Mistress has reignited fans’ passions about the series leading up to the game’s release.