In the run-up to the September premiere of American Horror Story: Apocalypse, entertainment giant FX Networks, has tapped Mistress again, hiring the team for the hit show’s pre-season launch. Over the past weeks, Mistress and FX have been building buzz for American Horror Story’s eighth season by teasing out some of the most highly-anticipated content to hit the internet this year.

With huge engagement on Instagram, the social-first activation has been massively successful, keeping fans engaged with hidden messages, easter egg puzzles, and other content that taunted followers throughout the pre-season. Not only did our posts elicit more than a few reactions on social, they also generated significant media buzz.

Check out American Horror Story‘s Instagram to see our deliciously dark work.





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