We’re proud to announce that Mistress is a PromaxBDA Gold Winner for our Give The Talk PSA, an initiative that raises awareness about sex ed, urging parents to “give the talk”. The not-for-profit campaign was the idea of creatives Celine Faledam and Rachel Guest.
After reading that the average age of exposure to porn is 11-years-old, and educators, policymakers and even NGOs weren’t touching the taboo topic, the two creatives decided to take it upon themselves to raise awareness. They found an unlikely ally in the porn industry and adult film star, Monique Alexander. Together they created a PSA film that has since reached millions of people, raising the issue in mainstream media through outlets including Vice, Upworthy, Men’s Health and ATTN.
The initiative has been highly-awarded in both advertising and more importantly, social good circles, and was featured at the Youth Tech and Health Conference. The project was conceived and produced entirely in-house and on a limited media budget.
The PromaxBDA Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. This is the ninth time Mistress has been recognized by the PromaxBDA organization.
Watch the PSA starring adult actress, Monique Alexander, below.