Sambazon, the industry pioneer and market leader in the frozen açaí berry category, has tapped Mistress to be its creative agency of record.
Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers. The agency will be using its branding expertise to better define the core attributes of the brand, developing an organic and compelling campaign set to launch in early January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story.
Read the full article in MarketingDive.