As we continue to expand our portfolio of consumer brands, Mistress is excited to announce T3 Micro as our latest social media and digital client. Hired by the prestige hair tool company to drive brand awareness for its Convertible Collection product line, we look forward to leveraging new creative to communicate the smart, sleek, and customizable line of styling tools.

T3 Micro is one of the hottest companies in beauty and is redefining what a brand means for the Instagram generation—it’s a very on-trend brand, a very modern brand, and a very LA brand. Not only do we see a great fit, we’re excited by the opportunity to show women that the T3 Convertible Collection is as versatile as they are.

This recent win continues to demonstrate Mistress’s capabilities in the social space and beauty categories. Having launched ongoing paid social creative campaigns for Walmart showcasing brands like NYX Cosmetics, CoverGirl, and Maybelline earlier this year, we’re proud to help brands of all sizes navigate the ever-complex landscape of social and digital media.

Our new partnership will educate the modern woman about the benefits of a do-it-all curling system that offers endless styling versatility through an innovative interchangeable design. Through creative, paid social and digital media strategy, Mistress’s work will speak to women of all hair types.

Karolina Bakalarova, Vice President of Marketing at T3 Micro had this to say: “We are excited to partner with the team at Mistress and entrust them with one of our flagship products. The T3 Convertible Collection has been made for today’s busy, multi-tasking women that do it all and accept no compromises. Leaning on Mistress’s sharp creative eye and media acumen, we are keen to introduce the Collection and the T3 brand to many more beauty consumers out there.”

Stay tuned for first work to be released in early 2019.

Read more in Marketing Dive.


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