A Stronger Bond

As Agency of Record for Jägermeister, Mistress delved into the true history of the eighth-biggest spirit premium liquor in the world to breathe life into the brand. TV, Branded Content, Social, Outdoor, POS and App Development, and Product Design were among the services Mistress provided.

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Integrated Campaign

Mistress launched the first-ever Jägermeister campaign in the US. Jäger is a strong drink for strong men with strong bonds. A group of men who best represented these traits were handpicked and brought together in one place, now known as earning A Seat at the Table, to form the ultimate bond. Each man selected was a real athlete or cultural icon that touched a different subculture that connected with different people all over the country.

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The Stronger Bond idea manifested itself in social activations, TV programs, documentaries
and outdoor. The campaign also got traction in culture through people who weren’t at The Table,
but wanted to be.

Since the launch… Jägermeister’s Impression score among men has risen by a robust 52 points, climbing from deeply negative scores to now match the Impression score for the Spirits sector as a whole.

FORBES

 

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National OOH Campaign

Jägermeister’s first outdoor campaign in the US took over 11 key cities across the country with contextual targeted messaging in English and Spanish. NYC and Chicago also included major train station dominations.

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New Product Development

Mistress launched Jäger Spice, Jägermeister’s first-ever product extension in the US. Mistress collaborated on package design, naming and art direction to define key art for the launch, which manifested in point-of-sale, trade packs and on-premise signage.

Jagermeister: A Stronger Bond – Seat at the Table
As Agency of Record for Jägermeister, Mistress delved into the true history of the eighth-biggest spirit premium liquor in the world to breathe life into the brand. TV, Branded Content, Social, Outdoor, POS and App Development, and Product Design were among the services Mistress provided.
Jagermeister A Stronger Bond - Seat at the Table

Jagermeister: How Rob Smets Earned His Seat at the Table
As Agency of Record for Jägermeister, Mistress delved into the true history of the eighth-biggest spirit premium liquor in the world to breathe life into the brand. TV, Branded Content, Social, Outdoor, POS and App Development, and Product Design were among the services Mistress provided.
Jagermeister A Stronger Bond - Seat at the Table

Jagermeister: How Nathan Fletcher Earned His Seat at the Table
As Agency of Record for Jägermeister, Mistress delved into the true history of the eighth-biggest spirit premium liquor in the world to breathe life into the brand. TV, Branded Content, Social, Outdoor, POS and App Development, and Product Design were among the services Mistress provided.
Jagermeister A Stronger Bond - Seat at the Table