The Last Tycoon

In 1930’s Hollywood, show business was everything. Amazon launched The Last Tycoon to show just that story, a tale of a production studio called Brady-America Pictures. The show is based on F. Scott Fitzgerald’s final unfinished novel and deals with the intricacies and challenges within the film industry, as it was some 80 years ago.

Mistress partnered with Amazon Prime Video, and their writer’s room and show production team, to create and produce key social asset campaigns for the show’s ongoing presence in the wake of its premiere in July of 2017.

We Brought To Life An Old Hollywood Party
With New Social Technology

With the recent launch of 360 video interaction on Facebook, Mistress partnered with The Last Tycoon’s production team early on in the process and filmed an ‘enhanced’ scene from the show. The goal was to use the all-angles nature of the platform to showcase the full breadth of an elaborate 1930s party scene, giving fans of the show a way to immerse themselves even deeper into the story. Fans got a behind-the-scenes look at the production, as well as insight into the inspiration and realities of the time period, all of which are crucial to the characters and storyline.


Take a trip inside a 1930s Hollywood party with this 360-degree video from the set of The Last Tycoon! Stream all episodes now with your Prime membership.

Posted by The Last Tycoon on Monday, July 31, 2017


We Reimagined 1930s Flipbooks Into Tap-Powered Instagram Stories

Utilizing the launch of Instagram Stories and keeping in line with our 1930s Hollywood theme, Mistress tapped into the flipbook approach of old film rolls to showcase some of the show’s central characters. We created a series of still images that, when tapped through quickly within Stories, made up one short, enticing moment from the show—essentially ‘hacking’ the Stories platform with a bit of old Hollywood charm. We linked these moments with the “swipe-up” feature for viewers to easily have access to watch more of The Last Tycoon on Amazon.


We Adapted The Golden Age Of Cinema For The Golden Age Of Social

Continuing in the theme of blending contemporary social media innovation with old Hollywood traditions, we built out a full campaign consisting of social videos seamlessly depicting the moviemaking process from script to screen, “trades” old Hollywood social magazine covers, and social character cards made to look like movie posters from the golden age of cinema.


Amazon's the last tycoon Character Poster Matt Bomer
Amazon's the last tycoon Character Poster Lily Collins
Amazon's the last tycoon Character Poster Kelsey Grammer
Amazon's the last tycoon Character Poster Dominique McElligott