Unity

The Assassin’s Creed series is known for transporting you to a period of history and letting you live through it. Unity was no different. It immersed you in one of the bloodiest eras of human past, the French Revolution. We thought our spot should do exactly the same.

We put live-action gamers into the digital world.

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A City in CG

We teamed up with Digital Domain, the effects house responsible for all the cinematic wizardry in the X-Men series, the Iron Man series, Tron Legacy, Oblivion and many more. Together we re-created 17th Century Paris and ripped our gamers through it.

A spot that competes with $11M Call of Duty ads for a fraction of the cost.

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Witness the chaos of the French Revolution firsthand and become immersed in the realistic, systemic crowds of up to 5,000 AI-driven characters.

UBISOFT PRESS RELEASE