Because No Reason

You don’t need an excuse to add Chambord to your drink. Do it because you want to do it – do it #BecauseNoReason. We took the iconic black raspberry liqueur and created a nouveau, tasty collection of recipes on Pinterest, Facebook and Twitter, via an influencer campaign that brought to life this #BecauseNoReason spirit.

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40M

Social Media
Impressions

26%

Increase in
CTR Goal

1

Shorty Award for
Best in Images

 

 

 

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The challenge set forth to Mistress was to help us shape the new consumer target for Chambord with an engagement plan that connects with her at the right moments. Their thoughtful work helped complete a larger plan that returned the brand to growth after several years of decline. They are partners in the truest sense of the word!

SEAN WACHSMAN

Chambord Brand Manager, Brown-Forman

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Influencer Integrations

Over the award and holiday season, we worked with fashionistas on social to perfectly pair Chambord with key holiday and red-carpet moments. With help from our influential amis, Rachel Zoe, Jeannie Mai, Clinton Kelly and others, Chambord and #BecauseNoReason were seen in more than 16,000,000 social impressions.

P’Trique So Chic

We also partnered with tongue-in-cheek and fashion-obsessed YouTube Star P’Trique to create four custom Chambord videos that playfully delivered our Chambord recipes and captured the brand’s BOF attitude.

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Les Recipes

You like it, you drink it. We added Chambord to everyone’s favorite beer, champagne and cocktails for a hint of raspberry in every sip through a series of BOF recipes. We then served them up on Pinterest, in store and on premise. Why? Because no reason. But also because we knew these are places our audience looks for recipe inspiration, that drive brand awareness and increase product usage during key drinking occasions.

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