Chambord Punch and Brunch

Realizing that brunch was #trending with millennial mademoiselles, Chambord set out to capitalize on the collective drinking occasion by creating a series of bespoke punches. To incorporate the recipes, Mistress took a modern media approach and created a fully-integrated social campaign that included media partnerships, editorial, social, influencer outreach, sweepstakes, POS, and on premise activations.

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Media Partnerships: A Strong Female Ally

Mistress found her perfect partner in Refinery29; a brand that shared Chambord’s core values of creativity, female empowerment, and authenticity. Collaborating with the digital media outlet enabled Chambord to reach millions of highly-engaged millennial mademoiselles via editorial features, social content, and digital advertising.

 

 

Influential Mademoiselles

Outside of the Refinery29 platform, social influencers organically spread the Punch and Brunch campaign across their own channels seamlessly incorporating Chambord punches into DIY, hosting, and home decor.

 

 

Magnifique Events and Sweepstakes:
Brunch For Dinner in NYC

To launch Chambord’s signature punches, Mistress x Refinery 29 threw a very unconventional Brunch for Dinner for some of the country’s top media outlets and influencers. For maximum coverage each element was designed to be 100% instagrammable from interactive installations, to set design, food art, and performers.

 

Vegas Punch and Brunch Promotion

A highly-successful sweepstakes competition offered two mademoiselles the chance to win a most magnifique brunch experience and two-night stay in the Chambord Suite at the Delano Hotel in Vegas.

 

Evergreen Brunch Inspo

Chambord’s owned channels inspired women to say au revoir to boring mimosas and bonjour to Chambord punch recipes. Playful posts also stayed true to the brand’s Because No Reason mantra, encouraging women to brunch as they like, when they like.

 

Punch And Brunch Packs

The campaign was also supported with on and off premise Punch and Brunch packs designed to elevate the brunch occasion and included conversation starters, odd luxury drinking accessories, and recipe cards.

 

Chambord Punch and Brunch event in NYC
Chambord print marketing materials for punch and brunch

 
Chambord promotional event for raspberry liqueur