1915 Organic: Dig Deeper
Organic juice brand 1915 needed a refreshing point of view in a cluttered market. So, while everyone else was preaching detox cleanses and posting perfectly art directed yoga poses, we tapped into the brand’s farming heritage and introduced a new tone of voice, one that kept things down to earth.
The social and digital campaign pushed against millennial women’s rising social pressure to maintain an impossibly perfect wellness routine. #LetsDigDeeper empowered everyone to be their own guru when it came to wellness.