#4PureWater

Without pure water, there could be no Finlandia. That’s why they’re passionate about supporting pure water projects and recently partnered with not-for-profit 1% For the Planet.

To announce the initiative, Mistress didn’t just create a campaign. We created a cause: #4PureWater.

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6%

Increase in
Brand Awaraness

10M

Social Media
Impressions

10%

Increase in
Brand Affinity

 

The #4PureWater Campaign

We rallied people around a moment in time, World Water Day, and launched with a 60″ anthemic film that inspired everyone to show their support #4PureWater on social media. For every photo posted with the hashtag, Finlandia donated an extra dollar to the initiative.
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Influencer Innovation

A targeted influencer program used big-name surfers, snowboarders, ocean photographers and other authentic water ambassadors to spread the message.

Mistress has helped us build Finlandia into a dynamic challenger brand in an extremely competitive environment. They created a cause marketing platform that emotionally connected with our consumer, and established a lighthouse identity for the brand. Their entrepreneurial approach leads them to find creative solutions to tough challenges. What sets Mistress apart is the positive, can-do attitude that is ingrained in their people and culture.

CHRIS DOYLE

Brand Manager, Brown-Forman

 

On Premise and Point of Sale

Encouraging people to raise a glass for #4purewater when they already had a glass in their hand gave the social campaign momentum. Inspiring them to create their own signature ‘cheers’ made the process more fun and made for more shareable posts.

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Project Summary

Within three weeks of launch, the campaign was viewed more than 10 million times, garnered over 371,000 likes and shares, and most importantly raised an extra $10,000 for pure water projects.

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