Journey From The Source

In the follow-up to the Finlandia #4PureWater Campaign, Mistress evolved Finlandia’s ongoing commitment to not-for-profit 1% For The Planet, into a four-part documentary. Journey From The Source began in Finland and traveled across America in search of like-minded adventurers who shared the brand’s passion for water. Hosted by a National Geographic photographer, the series was pushed out via adventure, news, and influencer channels.

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Journey From the Source: The Series

The journey was less than ordinary. The series told tales of Sea Monsters and Shark Walkers, traveled to hurricane-flooded rapids and America’s most unusual surf town with each episode encompassing Finlandia’s core brand values of adventure, wisdom, and conservation.

Finland Free Diving
Finlandia Journey From Source Colorado River Surfing
Finlandia Journey From Source Florida Shark Diving
Finlandia Journey From Source Florida Shark Diving

The Social Journey

Using content from the series, teasers, animations and GIFs engaged Finlandia’s social fans and drove them to the films. Words of wisdom from The Journey’s watermen and women were also turned into inspiring social memes.

 

Facebook Video Finlandia Branded Content

 

Journey Partners

In addition to Finlandia’s owned channels, Mistress collaborated with Huck Magazine to create monthly editorials, banner takeovers, and social postings, distributing The Journey far and wide.

Huck and Ad Agency Mistress work with Finlandia Vodka to create branded videos