“Big and Small”

With billions of dollars raised since its launch in 2010, and a community of more than 50 million donors, GoFundMe is the world’s largest social fundraising platform. For years, the crowdsourcing platform leader has been changing the way the world gives, but after a number of highly public campaigns to support catastrophic disaster recoveries, GoFundMe was looking for more small-scale campaigns and called on Mistress to help communicate this.

As a way to change public behavior and grow the GoFundMe’s user base, Mistress opened the aperture of how people perceive the brand with a nationwide television ad, “Big and Small,” which featured a voiceover by actor, Edward Norton.

https://mistress.agency/wp-content/uploads/2018/07/gofundme-logo.jpg
GoFundMe National TV Spot

45%

Increase in
Website Traffic

18%

Increase in
“Small” Campaign Starts