IMAX VR
In Q4 2016 IMAX planned to take the next great leap in immersive entertainment technology by launching IMAX VR.
Our work spanned from developing the strategic lens on the launch of the brand within the larger IMAX corporation, through to full development of the brand’s identity. Mistress created a full brand identity and style guide of the main brand (IMAX VR) as well as all key entities within the IMAX VR brand (like the IMAX VR Experience Centres and Headsets). From the OOH efforts around the launch of the flagship Experience Centre, to developing, launching and managing the social efforts for the brand overall, Mistress locked arms with IMAX on their latest opportunity for consumers in immersive entertainment.
