Everyone Is Welcome
Shortly after President Trump first proposed his travel ban in 2017, America was beginning to seem like a most unwelcome place. During this culturally-relevant moment, Discover Los Angeles and Mistress aimed to tackle Washington’s misrepresentation with a powerful message of inclusion: in LA, “Everyone is Welcome.” With the help of hundreds of Angeleno volunteers, Mistress created a human-powered billboard visible to incoming international flights touching down at LAX.
Volunteers held up cards that, when put together, spelled out “welcome” in four different languages—Mandarin, Arabic, Spanish, and English. Using real-time flight tracking data and months of advance preparation, each of the giant welcome signs was coordinated to greet incoming flights based on their origin.