Music Made Me Do It

SOL REPUBLIC is for the music lover in all of us. So to launch its first-ever campaign, we celebrated all the crazy things that music makes us do: from the beautiful, to the bold, to the bloody.  The fully integrated campaign helped increase SOL REPUBLIC’s brand awareness by 300% among core consumers.

We worked together with Mistress, our agency, to help create the multi-integrated plan for launch. They were pivotal in helping with the launch, creating the videos and helping us with our social media strategy.


SOL REPUBLIC CMO and Co-Founder to Transworld


Brand Film & Vignettes

An anthemic brand film showcased various people’s emotional connections to music – with an original composition and lyrical voice over. From this film, each story was broken down into short-form sharable content and distributed through the integrated campaign channels.


Everybody feels the strength from a force that makes us change. Music Made Me Do It. #MMMDI

A post shared by SOL REPUBLIC (@solrepublic) on

Ending your commute only when the chorus has had its say. Music Made Me Do It. #MMMDI

A post shared by SOL REPUBLIC (@solrepublic) on

Using old broken hearts to make new ones cry. Music Made Me Do It. #MMMDI

A post shared by SOL REPUBLIC (@solrepublic) on

Influencer Program

Cultural influencers drove engagement by sharing their own #MMMDI moments online and challenging fans to contribute and get behind the movement.


@lukedavisthegrey's Music Made Me Do It story is EPIC. Share yours with #MMMDI. #regram

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The Walk by Full Court Shot #MMMDI 🚶💥

A post shared by Brodie Smith (@brodiesmith21) on

New Brand Visual Identity

Mistress launched a new visual identity to unify the brand look across all touch points, from digital assets to point-of-sale and even brand t-shirts and posters.


SOL Republic Ad Campaign
Sol Web marketing example

The Music Made Me Do it advertising campaign




Behind the Scenes