Get Rowdy

Mistress launches web series and TV spots starring Nascar legend Kyle “Rowdy” Busch.

Mistress’s four-part content series promotes NOS Energy Drink‚Äôs “NOS Rowdy”, a collaboration with NASCAR legend Kyle “Rowdy” Busch and 7-11.

The content is part of a fully-integrated marketing campaign including POS, sampling, digital and social featuring the hashtag #NOSRowdy.

The 4-part video series has Kyle Busch trying in vain to get his hands on a can of his own energy drink, thwarted by overzealous fans, thirsty consumers and unhelpful store clerks.
NOS Rowdy Ad CampaignNOS Rowdy Commercial Campaign TV Ads


A stills shoot with sports photographer Stefan Kocev created assets for the digital, social and retail campaigns.