QDOBA United By Flavor
QDOBA has long believed that the more flavor in our world the better off we all are – yet not many know it. When the fast casual brand tapped Mistress as its agency of record the first order of business was to establish this premise in a category where QDOBA is constantly challenged by big-budget competitors who are simply obsessed with the size of their burritos.
To elevate QDOBA above this, we looked at a societal insight: differences and disagreements seem to be at an all-time high and we’re all meant to pick a side. But, QDOBA wanted to let people know that no matter how great these differences that set us apart may be, there is something greater that has the power to unite us all – our love for great flavor.
Mistress set out to help QDOBA own this space with its United By Flavor campaign.