Univision called on Mistress to build a full social campaign for their original series “El Chapo”. The series and all the creative are 100% in Spanish and comprised of over 200 assets.
We filled fans’ social feeds with original content inspired by the show, but not from the show itself, giving fans something new to consume when they entered El Chapo’s world.
These included anything from an innovative way to tease upcoming episodes using puppets, to ending the season with a narco-tomb where fans could explore all of Season 1 through Facebook 360. To date, our campaign has seen more than 26,000,000 social impressions.