With This NOS I Will

With This NOS I Will is built on the get-shit-done philosophy established with the You Only Live NOS campaign.  The new thought personalized the brand’s mission and empowered individuals to show the world what they would do with a can of kick-ass in their hand. In turn, the plan used different platforms to inspire, provoke, share and engage.

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#WithThisNOSIWill: The Series

To spread the philosophical energy of the brand into new passion points, Mistress launched an influencer Instagram program. NOS followed seven influencers over six weeks as they documented their epic stories.  From a storm chaser to an MMA fighter and a professional angler, a new subset of consumers engaged with the brand and saw what it meant to Live NOS.

The Live  NOS Digital Experience

A personalized and shareable experience that brings the NOS philosophy to life (and death). Consumers were asked how much time they spend doing life’s mundane tasks (sleeping, working, commuting, etc) before an algorithm calculated, to the day, how much time they have left to truly go out and live the brand philosophy.  Prompting the challenge: with a can in your hand, what would you do?

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​NOS® Energy Drink Commercial – ​With This NOS I Will :30
Today is your day to forego all fears, wake up, walk out and tear today to shreds. Watch the ​​NOS commercial​ and see what it takes to Live NOS. No looking back. No holding back.​ And absolutely no regrets.
With This NOS I will Commercial

​​NOS® Energy Drink – ​Georges St-Pierre ​- ​With This NOS I Will :30
Today is your day to forego all fears, wake up, walk out and tear today to shreds. Watch ​GSP in this ​​NOS commercial​ and see what it takes to Live NOS.
NOS GSP 30 Second Spot

​​NOS Energy | With This NOS I Will | Web Film
A personalized and shareable experience that brings the NOS philosophy to life (and death). Consumers were asked how much time they spend doing life’s mundane tasks (sleeping, working, commuting, etc) before an algorithm calculated, to the day, how much time they have left to truly go out and live the brand philosophy. Prompting the challenge: with a can in your hand, what would you do?
NOS GSP 30 Second Spot