You Only Live NOS

Over the past 10 years, the energy drink category has used armies of sponsored athletes to hype their brands. To push against this space, NOS was positioned as the functional and philosophical energy drink for no-nonsense guys who want to get shit done.

Philosophy for the not-so-faint of heart

Mistress built a brand and philosophy that connected with true, red-blooded, non-coastal, young American males. Guys that forego the sofa for the cliff-face. Guys that have MMA on the brain and NASCAR engine-oil for blood. Guys that earn scars of their own.

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NOS Side of Life

NOS was given a full and fearless visual overhaul. A Coca-Cola brand has never had so much edge.

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Our Heavy Hitters

Unlike our competitors, we used our ambassadors like a clothing label to broadcast our philosophy and move us into a different stratosphere of brand.

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Do You Only Live NOS App Experience

NOS Energy is for the doers, not the viewers. In staying true to this philosophy through a mobile experience, NOS gave people the chance to see who they would become in the future if they lived life the NOS way – and where they’d be if they didn’t. Upload a selfie, take the questionnaire, and see the future you. It inspired enough people to win an FWA (Favorite Website Award).

 

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#MakeYourMark

Once the rebrand had been established, the website was refreshed to celebrate, and connect with our community of like-minded badasses. #MakeYourMark was used as a rallying cry for users to show the world how they were living NOS.

Thank you, Mistress, for the continued partnership and the passion you bring to the NOS brand each and every day! Personally, I think this campaign is our best yet.

LAUREN ALBANO

Sr. Brand Manager

 

NOS, true to its roots, kicked ass.

In a relentlessly competitive and growing market, NOS maintained as the fastest growing national energy drink in 2014. Social media saw a huge growth with organic reach of 85,000+ on Facebook and over 3.5M views of the campaign’s video content. 2015 is on track to be even bigger.

 

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NOS® Energy Drink Commercial – You Only Live NOS
Watch the NOS commercial as an old man transforms back to his younger self. 6 jobs, 9 cars, 80 summers, and you’re done. Earn some scars. Break records, bones, and hearts. You only get one shot, so bring a rocket launcher. Remember. You only live once.
You Only Live NOS

NOS® Energy Drink & Georges St-Pierre – Manifesto
Watch the NOS commercial as an old man transforms back to his younger self. 6 jobs, 9 cars, 80 summers, and you’re done. Earn some scars. Break records, bones, and hearts. You only get one shot, so bring a rocket launcher. Remember. You only live once.
NOS GSP MMA Fighter

NOS® Energy Drink & Ricky Stenhouse Jr. – Manifesto
Watch the video featuring Georges St-Pierre from team NOS. 6 jobs, 9 cars, 80 summers, and you’re done. You can spend your life watching other people win or beat your name into history. Earn your belts, scar by scar. Break records, bones, and hearts. Leave your opponents bent, broken, and busted. And stay undefeated from challenges and critics. You only get one shot, so bring a rocket launcher. Remember. You only live once.
Ricky Stenhouse Jr.

Do You Only Live NOS?
You only get one shot at life. Live NOS, kick ass, and see if you’ll become a fighter, a hunter, or a poodle groomer.
Do you live nos?